This is the second part of this series. If you haven’t read the first part, go back and read it here. Without further ado, let's get started:
Your Posts Should Only do Two Things: Entertain or Inform
When it comes to social media content, there are two types of posts that perform best: entertainment and informative. Entertaining posts can be funny, inspiring, or heartwarming. They are meant to evoke emotions and provide a break from the monotony of everyday life. This can come in the form of a picture with pets on your recently installed flooring, or a highlighted story about a recent job. Additionally, you can entertain followers with progress pics for jobs, or short-form videos that your customers could find relatable.
With informative posts, you should show users what the floor buying and installation process is like. Make them feel like they already know exactly what will happen and who they will be working with before they enter the store. Additionally, provide helpful tips, product information, and educational content. These types of posts are meant to provide value to your followers and establish your store as an authority in the flooring industry. By focusing on these two types of posts, you can increase engagement and build a loyal following.
Don’t just post; Engage
Social media is a two-way conversation, so it's essential to engage with your followers. Respond to comments, answer questions, and acknowledge feedback and reviews. By doing so, you build trust and credibility with your customers, which can lead to increased engagement and sales. Make sure to set aside time each day to engage with your followers and respond to their messages promptly.
In conclusion, social media can be a valuable tool for flooring stores to increase engagement and build a community of loyal customers. By using job photos instead of stock images, encouraging customer-generated content, focusing on entertaining and informative posts, and engaging with your followers, you can effectively reach and engage with your target audience on social media. However, don’t just assume following these rules for a week or two will lead to immediate results. Social media is a long-term strategy, but it is priceless.